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It’s at this point that one ends up chomping truly abominal like jam on Ryvita. I mean how laughable is that concept? Not only will the entire bag get scoffed, but I’ll feel bereft and inexplicably depressed when there’s none left, leading to a frantic search through the cupboards for something else sweet. Maltesers contain 505 calories per 100g – a more relevant nutritional measure as pigs like myself are unlikely to be just eating the one Malteser. At less than 11 calories each, you’ll need new ways to be naughty”.Īn Advertising Standards Agency spokesman said: “We concluded that the words ‘less than’ gave the misleading impression that a Malteser was low in energy.” In another advert, a voice-over stated “Maltesers. One of the Maltesers adverts showed a pair of secretaries discussing whether or not the chocolate honeyball snack was a “naughty” enough.

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Sweetie peddlers Mars and McVitie’s were both criticised by the watchdog for TV ads implying that Maltesers were a low calorie snack and that Jaffa Cakes were low in fat. Shockingly, t turns out that chocolate isn’t a healthy snack that will induce instant beauty and slimness. Rather like many cosmetic products, we wish the claims were true…and so decide they must be. The news that both Maltesers and Jaffa Cakes have both been slapped by the ASA proved to this chocolate monster that with regards to these products, I chose to remain stupid. Advertising seeks to play on our insecurities and desires, so due to our sliding scale of self esteem, some penetrate like cactus pricks and others just wash over us. Inevitably, it’s hard work and much easier to leave certain parts of your being in utter chaos than to look at why you sustain areas of weakness. The trick to healthy self esteem, they say, is to tackle those dark corners of your mind which are painful to excavate. You might be unhappy with you appearance but confident in the way you control your finances.

It is said that while people have high self esteem in some areas, they’ll have crippling low self esteem in others. We might be the victims of false claims with regards to diet, but we’re also guilty of professionally fooling ourselves, says Stewart Who? The ASA have scolded Maltesers and Jaffa Cakes for advertising that’s misleading.

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